Note: This post was caused by listening to an interesting science podcast while thinking about the theories of startups, and the connection might seem a bit odd. Still, I think there is something to be learnt here. End note.
I recently listened to the episode on Bliss, by the Radiolab podcast. As always, Radiolab manages to take a theme and connect all kinds of things to it. In this case, bliss as in happiness turned into Bliss, the man, and his invention of Symbolics. Symbolics was an attempt to create a rational language based on symbols that would not allow the manipulation of human opinion or feeling like regular languages do. It was an attempt to create an antidote to the manipulations of dictators, tricksters, and populists (Bliss himself had been briefly interned in a pre-war German concentration camp, so he definitely knew what words could do). He designed a symbolic writing scheme that was intended to only communicate ideas clearly and unambiguously and with no room for demagogery and oratory. In the end, nobody wanted to use the language for its original purpose.
I just read a fairly interesting book about the British 
Marketing a Paper Magazine with a Podcast
I just found a fairly interesting podcast that offers a nice example on how do marketing for paper-based magazines using digital ephemeral technology. The ancient warfare magazine has a podcast that accompanies each issue, where a set of history buffs discuss around the theme of the current issue of the magazine.
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