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	<title>Observations from Uppsala &#187; ancient warfare</title>
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	<description>Computer Technology: Simulation, Virtualization, Virtual Platforms, Embedded, Multicore and Multiprocessing (by Jakob Engblom)</description>
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		<title>Marketing a Paper Magazine with a Podcast</title>
		<link>http://jakob.engbloms.se/archives/761?&#038;owa_medium=feed&#038;owa_sid=</link>
		<comments>http://jakob.engbloms.se/archives/761#comments</comments>
		<pubDate>Tue, 05 May 2009 06:19:43 +0000</pubDate>
		<dc:creator>Jakob</dc:creator>
				<category><![CDATA[business issues]]></category>
		<category><![CDATA[general history]]></category>
		<category><![CDATA[ancient warfare]]></category>
		<category><![CDATA[podcast commentary]]></category>

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		<description><![CDATA[I just found a fairly interesting podcast that offers a nice example on how do marketing for paper-based magazines using digital ephemeral technology. The ancient warfare magazine has a podcast that accompanies each issue, where a set of history buffs discuss around the theme of the current issue of the magazine. I think this is [...]]]></description>
			<content:encoded><![CDATA[<p>I just found a fairly interesting podcast that offers a nice example on how do marketing for paper-based magazines using digital ephemeral technology. The <a href="http://www.ancient-warfare.com">ancient warfare magazine </a>has a podcast that accompanies each issue, where a set of history buffs discuss around the theme of the current issue of the magazine.</p>
<p><span id="more-761"></span>I think this is an excellent way to promote the magazine, as it provides a hook that is for free for interested potential readers, and also a natural push for getting the magazine when they mention &#8220;for more details, please see the article so and so in the current issue&#8221;. At least to me, that is perfectly fine.</p>
<p>It also resembles the use of conference talks to promote books, where you also point to the published paper edition for more details and in-depth coverage. Unfortunately, I don&#8217;t think this is a model for the music industry as their goods lack that kind of depth&#8230;</p>
<p>Now, if only I had time to actually read the magazine&#8230; but I might buy some issues to read in a few years time when the kids are a bit older.</p>
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