The article/editoral “Using virtual platforms to improve AdvancedTCA software development practice” is now up at CompactPCI and AdvancedTCA Systems, an online and paper journal for the rack-based market. It is about our experience at Virtutech in using virtual platforms to drive system and software development for “pretty large” target systems, even those based on standard hardware.
And really, there is no such thing as a standard embedded system. Even if you use a standard backplane and buy off-the-shelf boards and cards to put in it, the combination of cards and added mezzanine cards makes each system quite unique. If you could use completely standard PC hardware for your system with no custom additions or special IO units, the thing would in likelihood not actually be an embedded system.