Nudge Theory and Graphical User Interfaces

Nudge theory is an intriguing fairly new take on how to manage societies and modulate the behavior of people to make them behave in a “better” way. My layman’s interpretation of the idea is that instead of threating punishment and setting up rules, you try to encourage desired behavior with rewards and discourage undesired behavior by making it require an effort. When working with the new Test Runner view in the Simics 4.8 GUI, I realized that we had invented exactly such a nudge.

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