Qualcomm’s Batteryguru – and Branding

It is quite interesting to see how Qualcomm has emerged as a major player in the “processor market” and is trying to build themselves into a serious consumer brand. I used to think of them as a company doing modems and other chips that made phones talk wirelessly, known to insiders in the business but not anything a user cared about. Today, however, they are working hard on building themselves into a brand to rival Intel and AMD. At the center of this is their own line of ARM-based application processors, the Snapdragon. I can see some thinking quite similar to the old “Intel Inside” classic, and I would not be surprised to see the box or even body of a phone carrying a Snapdragon logo at some point in the future. A part of this branding exercise is the Snapdragon Batteryguru, an application I recently stumbled on in the Google Play store.

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Off-Topic: Moving Bad Piggies Save Games

I am really a great fan of the Rovio games from Angry Birds and on. One of these games is the tricky puzzler Bad Piggies, which I have spent a great deal of time playing to unlock new levels (and as an illustration of deterministic simulation). Playing on my Nexus 7 I have solved level after level… and then I got myself a new Xperia phone. Not that playing on the go is that big an attraction, but if I happened to want to do that, starting over just felt wrong.

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