Selling and marketing high technology is what I do for a living. My counterpart is the customer or buyer, and I help design, build, explain, an market these products. In this role, I am most usually the expert on the domain, helping potential customers understand what we sell and why it will help them. Both at the high-level value proposition and the details behind it. Some people focus most of the their energy on the high-level value proposition, but I feel that youoften need a bit detail backing that as well.
I recently had the enlightening experience of being on the buying side instead, experiencing the transition from high-level value proposition to low-level details. It struck me as being quite similar to what the customers for our virtual platforms would experience when coming in new to the field.
I bought a camera.
There is a new post at my Wind River blog, about the 
Once upon a time, all programming was bare metal programming. You coded to the processor core, you took care of memory, and no operating system got in your way. Over time, as computer programmers, users, and designers got more sophisticated and as more clock cycles and memory bytes became available, more and more layers were added between the programmer and the computer. However, I have recently spotted what might seem like a trend away from ever-thicker software stacks, in the interest of performance and, in particular, latency.
Ticket to Ride 
