Qualcomm’s Batteryguru – and Branding

It is quite interesting to see how Qualcomm has emerged as a major player in the “processor market” and is trying to build themselves into a serious consumer brand. I used to think of them as a company doing modems and other chips that made phones talk wirelessly, known to insiders in the business but not anything a user cared about. Today, however, they are working hard on building themselves into a brand to rival Intel and AMD. At the center of this is their own line of ARM-based application processors, the Snapdragon. I can see some thinking quite similar to the old “Intel Inside” classic, and I would not be surprised to see the box or even body of a phone carrying a Snapdragon logo at some point in the future. A part of this branding exercise is the Snapdragon Batteryguru, an application I recently stumbled on in the Google Play store.

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Wind River Blog: Reverse Execution (not Debugging)

There is a new post at my Wind River blog, where I go back to the basics of reverse execution in Simics and what it can do. The post is not about reverse debugging, about which I have written quite a bit (see for example my series of blog posts: 1, 2, 3, 4, 5, 6), but about the core of reverse execution. I.e., moving the system state back in time in a variety of ways. There is an accompanying video  demo on Youtube.

Military Science Fiction – The Books Blur Together

Ever since I started using the Amazon Kindle late last year (as an app for my Android devices), I have found myself suddenly reading fiction again after a decade mostly spent on factual books. Recently, I have read through quite a few books that are in the category of self-published military science fiction. All good reads, but the books have started to blur together when I look back at them. There are some interesting common themes and plots that almost make them hard to keep apart, especially those written in recent years.

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Wind River Blog: Starting & Configuring Simics

There is a new post at my Wind River blog, about how Simics sessions are started and the mechanics of system setups in Simics. It also has a link to a Youtube video demonstrating various ways of starting Simics simulation sessions.

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Wind River Blog: System Editor Demo for Simics

There is a new post at my Wind River blog, with a video demo of the new Simics 4.8 System Editor function. Posts are coming out quite quickly now, with various aspects of Simics and in particular Simics 4.8 being highlighted. This particular feature is probably the biggest news in Simics 4.8 from a user interface perspective, as it allows you to (finally) inspect a target setup in a nice graphical tree view.