Adjusting to Work-from-Home: Remote Live Simics Training

In the current world-wide lockdown due to Covid-19, many things that were done in-person in the past have to become virtual. The Simics® New User Training that we run at Intel and with our customers and partners is no different. In normal times, we run in-person classes around the world, but that is not an option right now.  Thus, we shifted to running remote live classes as a substitute for the time being. This blog shares some of my experience from running remote live classes.

We changed the cover page of the Simics training to symbolize the change.
Continue reading “Adjusting to Work-from-Home: Remote Live Simics Training”

Buying High Technology

Selling and marketing high technology is what I do for a living. My counterpart is the customer or buyer, and I help design, build, explain, an market these products.  In this role, I am most usually the expert on the domain, helping potential customers understand what we sell and why it will help them.  Both at the high-level value proposition and the details behind it.  Some people focus most of the their energy on the high-level value proposition, but I feel that youoften need a bit detail backing that as well.

I recently had the enlightening experience of being on the buying side instead, experiencing the transition from high-level value proposition to low-level details.  It struck me as being quite similar to what the customers for our virtual platforms would experience when coming in new to the field.

I bought a camera.

Continue reading “Buying High Technology”