I have an article about ecosystem enablement for new hardware, co-authored with Richard Schnur of Freescale published in the December 2008 issue of EDA Tech Forum. The core concept is that a virtual platform solution makes it possible to get a new chip to market faster with better software support, and even enables virtual design-in of a chip at OEM customers before hardware becomes available. The article builds on our joint experience with the QorIQ P4080 launch in the Summer of 2008, where we had several operating systems and middleware packages in place at the moment the chip was announced. EDA Tech Forum requires registration, but it was still free, and there are many other good articles available.