I was at the DAC 2016 conference and exhibition in Austin, Texas, a few weeks ago. On the show floor, going by the S2C booth, I was roped in and got a paper copy of the book Prototypical. The copy was even signed by the authors Daniel Nenni and Don Dingee! Nice touch! The book is more than just marketing material – it provides a good overview of the origins and history of FPGA prototyping, and I found it nice and enjoyable to get more insights into this fairly important part of the EDA tools ecosystem.
Continue reading “Prototypical – Good [Book | PR | Reading]”
Selling and marketing high technology is what I do for a living. My counterpart is the customer or buyer, and I help design, build, explain, an market these products. In this role, I am most usually the expert on the domain, helping potential customers understand what we sell and why it will help them. Both at the high-level value proposition and the details behind it. Some people focus most of the their energy on the high-level value proposition, but I feel that youoften need a bit detail backing that as well.
I recently had the enlightening experience of being on the buying side instead, experiencing the transition from high-level value proposition to low-level details. It struck me as being quite similar to what the customers for our virtual platforms would experience when coming in new to the field.
I bought a camera.
Continue reading “Buying High Technology”