Building or Designing, Lego and IKEA

Back in April, I presented a talk about how you can use Lego as an analogy for software development in the ProductBeats Show. The talk was based on my previous musings about Lego and software. It was a great fun 15 minutes with a good after-discussion moderated by Magnus Billgren. As always at the ProductBeats show, Magnus nudged me and the audience to think. He kicked off the talk by asking the audience and me about the process of assembling IKEA furniture. Is that assembly about building or designing? That is a very god question. Here is my attempt at an answer.

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