Just like in 2020, the Design and Verification Conference (DVCon) Europe 2021 was a virtual conference. It took place from October 26 to 27, with the SystemC Evolution day on October 28 (as usual). As has been the case in recent years, the verification side of the conference is significantly larger than the design side. This is common with the other DVCon conferences in the world. In this blog, I will go through my main observations from DVCon Europe, and share some notes from some of the presentations.
Continue reading “DVCon Europe 2021 – Testbenches, AI, and Open Source”Tag: Qualcomm
Qualcomm’s Batteryguru – and Branding
It is quite interesting to see how Qualcomm has emerged as a major player in the “processor market” and is trying to build themselves into a serious consumer brand. I used to think of them as a company doing modems and other chips that made phones talk wirelessly, known to insiders in the business but not anything a user cared about. Today, however, they are working hard on building themselves into a brand to rival Intel and AMD. At the center of this is their own line of ARM-based application processors, the Snapdragon. I can see some thinking quite similar to the old “Intel Inside” classic, and I would not be surprised to see the box or even body of a phone carrying a Snapdragon logo at some point in the future. A part of this branding exercise is the Snapdragon Batteryguru, an application I recently stumbled on in the Google Play store.