What I Saw at the Embedded World 2025

Last week, I visited the Embedded World (2025). Only the exhibition, not the conference part. It was great to be back again, meeting old friends and making new acquaintances in the embedded business. I already told you the dramatic story of how I got there.  This blog is about what I saw at the show – trends and technologies.

Continue reading “What I Saw at the Embedded World 2025”

New Job, New Simulator

As already leaked by LinkedIn, I recently started a new job at ASTC, as Global Technical Marketing Manager for the VLAB virtual platform product. This is my first major change of job I since I joined Virtutech to work on the Simics simulator back in 2002. It is both a big change and a small change – staying in the world of virtual platforms, but working with a new product that is quite different from Simics. In fact, more things are different and new and fresh than the same…

Continue reading “New Job, New Simulator”