DVCon Europe 2025 – Virtual Platforms and a Real Party

DVCon Europe 2025 took place on October 14 and 15, with the SystemC Evolution Day on the 16th. I was there, running around talking to people, taking photos, and listening to presentations. Just like it usually is. Great conference, great fun, great learning! The conference dinner was back by popular demand, and there was a lot of virtual platforms.

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“Pre-Silicon and Post-Silicon Virtual Platforms” – Computer and System Architecture Unraveled Event Six

After a rather long break, we finally had another Computer and System Architecture Unraveled meetup. This time, we had two speakers talking about virtual platforms. Fredrik Larsson from the Simics team at Intel addressed pre-silicon use cases, and Jakob Engblom from the VLAB Works team at Cadence (i.e., myself) talked about uses in Automotive and embedded (mostly post-silicon).

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DAC 2025 – All About AI

The 62nd Design Automation Conference (DAC 62) took place in San Francisco, California, USA, from June 22 to 25, 2025. It was the first time in three years that I attended the DAC (this blog is a little bit late, sorry for that). For those that do not know, the DAC is the biggest show in EDA, combining a major research conference with an industry exhibition and engineering track. This year the theme was AI (Artificial Intelligence), and not much else.

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Working in EDA for Real (Finally)

In late May, the VLAB Works part of ASTC was acquired by Cadence, and as a result I am finally working in EDA for real. What a change! When I started working with the Simics simulator at Virtutech in 2002, we were at pains to distance ourselves from EDA. Now, almost 25 years later, I am working in one of the big three EDA companies.

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What I Saw at the Embedded World 2025

Last week, I visited the Embedded World (2025). Only the exhibition, not the conference part. It was great to be back again, meeting old friends and making new acquaintances in the embedded business. I already told you the dramatic story of how I got there.  This blog is about what I saw at the show – trends and technologies.

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New Job, New Simulator

As already leaked by LinkedIn, I recently started a new job at ASTC, as Global Technical Marketing Manager for the VLAB virtual platform product. This is my first major change of job I since I joined Virtutech to work on the Simics simulator back in 2002. It is both a big change and a small change – staying in the world of virtual platforms, but working with a new product that is quite different from Simics. In fact, more things are different and new and fresh than the same…

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