It used to be that Microsoft was the big, boring, evil company that nobody felt was very inspiring. Today, with competition from Google and Apple as well as a strong internal research department, Microsoft feels very different. There are really interesting and innovative ideas and paper coming out of Microsoft today. It seems that their investments in research and software engineering are generating very sophisticated software tools (and good software products).
I have recently seen a number of examples of what Microsoft does with the user feedback data they collect from their massive installed base. I am not talking about Google-style personal information collection, but rather anonymous collection of user interface and error data in a way that is more designed to built better products than targeting ads.
There is a new post at my Wind River blog, an 